Event Dashboard

The Event Dashboard reports display summarised data for revenue, products and users over the lifespan of the event.

The Dashboard can be found by going to Event > Dashboard.

This is also the default landing page when you enter your event.


The Event Dashboard is separated into two main areas, Products and Revenue and Products.

In this article

Products and Revenue Dashboard

The Products and Revenue Dashboard is a comprehensive reporting tool designed for event admins to monitor and analyse the performance of products available for their events. This dashboard provides real-time insights into sales progress, order completion, and revenue generation across multiple product types.

This dashboard allows you to:

  • Monitor sales progress and revenue generation
  • Set and track targets for product sales
  • Identify trends in product performance
  • Compare current event cycles with historical data
  • Make data-driven decisions about event planning and marketing

Note 🗒️

Products can be free or paid. The dashboard tracks both types, and also distinguishes between completed transactions and incomplete ones (items still in baskets or saved for later).

The dashboard provides various display options at the top, allowing you to control how you view your data.

Display Option Function
View: Revenue vs. Counts

Choose what metric to display on the Y-axis of the chart:

•  Revenue: Shows monetary values over time

•  Counts: Shows the number of products sold or ordered
By: Sum vs. Daily

Control whether data is shown cumulatively or by individual dates:

•  Sum: Displays cumulative totals (running total over time)

•  Daily: Shows values for each individual day
Time: X-axis Options

Choose how the timeline is displayed on the X-axis:

•  Dates: Shows actual calendar dates

•  Days to Event: Counts down to the event date

•  From first order: Shows days elapsed since the first order was placed
Compare: On/Off When enabled, this feature allows you to compare the current event with previous events. See below for more details.
Products: Download Data The Products button allows you to download the dashboard data as an Excel file.
Refresh Button The Refresh button in the top-right corner refreshes the dashboard data. The timestamp next to it shows when the data was last updated (e.g. 3 mins ago).

Event Comparison

Toggle the option On to enable comparison mode. A panel will appear with a list of previous events. Select the event(s) you wish to compare to your current event; one event(s) you choose will overlay on the current chart.

Tip 💡

Each event will be displayed as a separate line with its own colour, and tooltip will show detailed breakdown when hovering over specific dates

This comparison feature is particularly useful for understanding seasonal patterns, evaluating the impact of marketing campaigns, or assessing whether early sales indicators are on track compared to successful previous events.


Product Performance Table

Below the chart, a detailed Product Performance Table provides comprehensive metrics for each product type.

The table is sorted by product type. It includes individual product rows showing detailed metrics, and a Total row at the bottom, aggregating all products. There are various columns in the table, which can be explained as follows:

⚠️ Column Title Function

Shows the date range when the product was available for purchase and the total number of days it was open for sales.
⚠️

A visual progress indicator showing how close the product is to reaching its target. The progress bar is colour-coded:

· Green section: Progress toward target achieved

· Red section: Additional progress needed to reach target

The total net revenue generated by this product (after discounts, before VAT).

The count of completed transactions for this product.

Shows what percentage of the total revenue or count this product represents.

The average revenue per transaction (Net Revenue ÷ Count). This helps you understand the typical value of each sale.

Indicates the number of unique users who purchased this product.

Indicates the number of unique customers (companies) who purchased this product.

Sum of value from incomplete (in basket and saved) items

Sum of count of incomplete products in basket and saved items
⚠️

The target revenue you have set for this product (if applicable).
⚠️

The revenue variance from budget. Green indicates exceeding budget, red indicates below budget.
⚠️

The target number of sales you have set for this product (if applicable).

⚠️

The variance from target, showing whether you are above (+) or below (-) your target. Negative numbers are displayed in red to highlight underperformance.

⚠️

Fields marked with⚠️ are dependent on you adding targets to your revenue and/or orders. You can do this for each of your products in Revenue > Products.

To download this information, click on the blue Products download button on the right side of the screen, and an Excel file will download.

There are three tabs in the Excel document:

Excel Doc Tab Name What is displays
Revenue Summary This sheet contains the same information shown in the dashboard table
Orders This sheet provides transaction-level detail
Products This sheet summarises products by type, such as product type and name, and discounted, paid, and total count and net revenue

Products Dashboard

The Products Dashboard provides a clear, visual snapshot of product performance across your event. Unlike the Products and Revenue Dashboard which focuses on time-series trends, this dashboard is designed for quick, at-a-glance assessment of how products are performing right now.

Note 🗒️

This dashboard does not have its own export function. For detailed data exports, use the Products and Revenue Dashboard, which includes an Excel export covering all underlying product data.

This dashboard allows you to:

  • Quickly assess which products are most popular
  • Identify which products are driving the most revenue
  • See the breakdown between paid, discounted, and free products
  • Spot products that may need promotional attention
  • Understand incomplete transaction and basket patterns

The Products Dashboard provides various display options at the top, allowing you to control how you view your data.

Display Option Function
View: Summary vs. Detail

The Summary view shows a single horizontal bar for each product type, providing a high-level overview of your entire product catalogue. The Summary view condenses your product catalogue into a single bar per product type, making it easy to see the big picture at a glance.

Here, each product type shows:

• Total count of all products within that type

• Aggregate revenue for the entire category

• A single bar representing the combined performance

The Detail view expands each product type to show individual products as separate bars. The Detail view expands each product type to show every individual product as its own bar, with color-coded segments for

pricing types.

In this view, each product type shows:

• Product name as a separate row

• Segmented bar showing Paid (full price), Discounted, and Free quantities

• Exact counts for each pricing type

• Total count and revenue for that specific product
Sort: Counts vs. A-Z

Control how product types (and products within types) are ordered:

Counts

Sorts by quantity in descending order:

• Product types with the most sales appear at the top

• Within each type, products with the most sales appear first

• Makes it easy to identify top performers instantly

A-Z

Sorts alphabetically by name:

• Product types are listed alphabetically

• Within each type, products are listed alphabetically

• Useful for finding specific products quickly
Refresh Button The Refresh button in the top-right corner refreshes the dashboard data. The timestamp next to it shows when the data was last updated (e.g. a few seconds ago).

At the top of the dashboard, you will find the Incomplete section.

This area provides insights into transactions that have not been competed and received in your event.


The Products Dashboard tracks the following event product types:

Product Type Products Dashboard for this product also visible in (menu)
Awards Nominations Awards > Nominations
Table Bookings Table Booking > Guests
Event Attendance Attendance > Attendees
Exhibition Stands Exhibition > Exhibitors
Custom Products -
Add-on Products -

Tips for Using the Dashboard


Best Practices

  • Check the dashboard regularly (daily or weekly) to stay on top of sales trends
  • Use the comparison feature to benchmark against successful past events
  • Pay attention to the Incomplete metric as it shows potential revenue opportunities
  • Monitor the variance columns to identify products that need marketing support
  • Use the Days to Event view to understand booking patterns relative to event timing
  • Watch for steep increases or decreases in the line chart that might indicate campaign impact

Interpreting Common Patterns

Event Indication
Early Sales Spike A sharp initial increase often indicates strong early-bird interest. This is positive but watch to ensure momentum continues.
Gradual Climb Steady linear growth is typical for well-managed events with consistent marketing. This is usually a healthy pattern.
Last-Minute Rush Many events see a spike near the end. If this is your only growth period, consider strategies to encourage earlier bookings.
Plateau A flat line suggests sales have stalled. This might indicate market saturation, price resistance, or need for renewed marketing efforts.
High Incomplete with Low Complete This pattern suggests people are interested but not following through. Consider reviewing your basket process, payment options, or pricing strategy.

Troubleshooting


Dashboard Not Updating

  • Click refresh in the top right corner to manually refresh the data.

Missing Products

  • Some products might not appear if they have no sales activity yet. They will appear once the first order is placed.
  • Check if the product is marked as "active" in your settings
  • Verify the product is assigned to this event

Export Not Working

  • Ensure you have permission to export data and that your browser is not blocking downloads.

Numbers Do Not Match Other Reports

  • Check the timestamp to ensure you are looking at current data
  • Verify you are comparing the same time periods
  • Check if other reports include refunds or cancellations differently
  • Contact Evessio Support if discrepancies persist